Heepsy: From 45 to 163 Keywords Ranking in Top 3

About Heepsy

Industry: SaaS / Social Media 

Product: Influencer Finder SaaS

Engagement Start: July 2024

Service Provided: SaaS Link Building

The Challenge

Initially, Heepsy already had a domain rating of ~70 and 444 keywords ranking in the top 10. Still, that authority and rankings weren’t relevant, as they didn’t rank for the most important terms such as “find influencers,” “influencer search platforms,” and “top influencer marketing platforms.” So, the challenge was to make this visibility effective and be found by real potential customers. 

The Goal

We set out a clear picture of what success in Heepsy’s specific case would look like:

• Rank for high-intent keywords like “influencer marketing solutions,” “top influencer marketing platforms,” and “best influencer marketing platforms.”
• Expand the top 3-10 rankings and improve traffic quality.
• Improve Heepsy’s brand recognition in the niche.

The Strategy

Heepsy is in a competitive SaaS space, so a generic link-building strategy wouldn’t work. We created a 3-step strategy specifically for their case.

01  SaaS backlinks from related softwares and tools

We mapped the exact ecosystem Heepsy operates in, including social media tools, marketing automation platforms, influencer software, and built backlinks from those sites to improve authority and rankings. Google doesn’t just evaluate who links to you, but also the group you’re associated with. So this placed Heepsy inside that network. 

We secured contextual links from platforms like Planable and Sprout Social, along with other high-authority SaaS tools in the same category. That shifted both relevance and positioning.

02  Digital PR - earning links from high-authority media

To build credibility on a bigger scale, we ran digital PR campaigns aimed at getting Heepsy featured in publications that their potential clients trust. This included securing placements in outlets like Prezly and Forbes, in contexts that were genuinely relevant to what Heepsy does. Beyond the SEO benefit, these placements also just made Heepsy look good because they were real editorial coverage.

03  Securing placements in authoritative listicles and roundups

We found the high-ranking listicles for the top searched queries and got Heepsy included in them to drive both authority and keyword relevance. These pages already had Google’s trust, so instead of building new pages, we inserted Heepsy into the ones already ranking. That gave us two things at once: strong backlinks and direct alignment with the exact terms we were targeting.

THE RESULTS

We achieved and even surpassed the goals we set for Heapsy with our three strategies:

• Referring domains grew to 4,500, meaningfully strengthening the site's backlink profile and authority.

• Top 10 keywords jumped from 444 to 1,076.
• The top 3 rankings went from just 45 keywords to 163.

• High-intent keywords like “how to find influencers,” “find influencers,” “find Instagram influencers,” “influencer search,” influencer database,” “influencer search platforms,” “platforms to find influencers,” “influencer search tool,” and “influencer research” all climbed into top positions.